Career Advancement Programme in Construction Marketing and Sales

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The Construction Marketing and Sales Certificate Course is a Career Advancement Programme designed to equip learners with essential skills for success in the construction industry. This course is crucial in a time when construction companies increasingly seek professionals who understand marketing and sales strategies to drive business growth.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

With industry-relevant curriculum, the course covers topics such as market research, digital marketing, sales techniques, and customer relationship management. By the end of the programme, learners will be able to develop effective marketing plans, utilize digital tools for sales, and build long-lasting relationships with clients. The course is ideal for marketing and sales professionals in the construction industry, as well as those looking to transition into this exciting field. By completing this programme, learners will gain a competitive edge, positioning themselves for career advancement and higher earning potential in the construction industry.

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์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Construction Marketing Fundamentals
  • Lead Generation and Qualification for Construction Projects
  • Sales Strategies and Negotiation Tactics in Construction
  • Digital Marketing for Construction Companies (SEO, SEM, Social Media)
  • Construction Contract Negotiation and Closing
  • Understanding Construction Client Needs and Project Life Cycles
  • Building Strong Client Relationships in Construction
  • Presentation Skills and Proposal Writing for Construction Sales

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role in Construction Marketing & Sales Description Construction Sales Manager (Primary: Sales; Secondary: Management) Lead and manage sales teams, achieving targets in new construction projects.

Develop and implement sales strategies.

Marketing Executive (Construction) (Primary: Marketing; Secondary: Construction) Develop and execute marketing campaigns for construction companies, including digital marketing, content creation, and event management.

Business Development Manager (Construction) (Primary: Business Development; Secondary: Construction) Identify and secure new business opportunities for construction companies.

Build and maintain relationships with key clients.

Estimator/Quantity Surveyor (with Sales Focus) (Primary: Estimating; Secondary: Sales) Prepare accurate cost estimates for construction projects, while also developing strong client relationships and identifying sales opportunities.

Construction Marketing Specialist (Digital) (Primary: Marketing; Secondary: Digital Marketing) Focus on digital marketing strategies for construction projects, including SEO, SEM, and social media marketing.

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์‚ฌ์ „ ๊ณต์‹ ์ž๊ฒฉ์ด ํ•„์š”ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ ‘๊ทผ์„ฑ์„ ์œ„ํ•ด ์„ค๊ณ„๋œ ๊ณผ์ •.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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์–ธ์ œ ์ฝ”์Šค๋ฅผ ์‹œ์ž‘ํ•  ์ˆ˜ ์žˆ๋‚˜์š”?

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ํš๋“ํ•  ๊ธฐ์ˆ 

Construction Marketing Sales Strategy Client Relations Market Analysis

์ฝ”์Šค ์ˆ˜๊ฐ•๋ฃŒ

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์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CAREER ADVANCEMENT PROGRAMME IN CONSTRUCTION MARKETING AND SALES
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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