Advanced Certificate in Regulating Digital Advertising
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- Digital Advertising Law and Regulation
- Data Privacy and Digital Advertising Compliance (GDPR, CCPA)
- Ad Tech Platforms and their Regulatory Landscape
- Algorithmic Transparency and Accountability in Digital Advertising
- Misleading Advertising and Consumer Protection
- International Standards and Best Practices in Digital Advertising Regulation
- Monitoring and Enforcement of Digital Advertising Regulations
- Emerging Technologies and their Regulatory Challenges (e.g., Metaverse, AI)
- Digital Advertising Ethics and Responsible Marketing
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Career Role Description Digital Advertising Manager ( PPC, SEO, Paid Media ) Oversees all aspects of digital advertising campaigns, from strategy to execution and analysis, focusing on PPC, SEO, and paid media channels.
Requires strong analytical skills and a deep understanding of digital marketing fundamentals.
Programmatic Advertising Specialist ( Real-Time Bidding, AdTech, DSP ) Manages automated ad buying using programmatic platforms, focusing on real-time bidding (RTB), ad tech, and demand-side platforms (DSPs).
Requires strong technical skills and a deep understanding of programmatic advertising principles.
Social Media Advertising Specialist ( Social Media Marketing, Influencer Marketing, Content Strategy ) Develops and implements social media advertising strategies, leveraging platforms like Facebook, Instagram, and Twitter.
Requires strong social media marketing skills, creative thinking and the ability to manage influencer campaigns.
Search Engine Optimization (SEO) Specialist ( Keyword Research, On-Page Optimization, Link Building ) Optimizes websites and content for search engines, focusing on keyword research, on-page optimization, and link building to improve organic search rankings.
Requires strong analytical skills and a deep understanding of SEO best practices.
Data Analyst, Digital Advertising ( Data Analysis, Reporting, Ad Campaign Performance ) Analyzes data from various digital advertising platforms to assess campaign performance and provide insights for optimization.
Requires strong analytical and data visualization skills and experience working with large datasets.
EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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