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Career Advancement Programme in Broadband Digital Advertising
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- Digital Marketing Fundamentals: Search Engine Optimization (SEO), Social Media Marketing, Paid Advertising
- Programmatic Advertising: Real-Time Bidding (RTB), Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs)
- Data Analytics in Digital Advertising: Google Analytics, Attribution Modeling, Campaign Performance Measurement
- Broadband Digital Advertising Strategies: Targeting, Segmentation, and Campaign Optimization
- Creative Development for Digital Advertising: Banner Ads, Video Ads, Social Media Content
- Advanced Advertising Technologies: Ad Servers, Ad Networks, Ad Exchanges
- Mobile Advertising: In-App Advertising, Mobile-First Strategies
- Digital Advertising Law and Compliance: Data Privacy, Advertising Regulations
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Career Role Description Digital Marketing Manager (Broadband Advertising) Lead and implement comprehensive digital marketing strategies, focusing on broadband advertising campaigns across various platforms.
Requires strong analytical and strategic planning skills.
PPC Specialist (Broadband & Digital) Manage pay-per-click advertising campaigns, optimizing performance and ROI for broadband clients.
Expertise in Google Ads and other PPC platforms is essential.
SEO Specialist (Broadband) Improve organic search rankings for broadband websites, performing keyword research and on-page/off-page optimization.
Data analysis and technical SEO skills are vital.
Social Media Manager (Digital Advertising & Broadband) Develop and execute engaging social media strategies to promote broadband services and build brand awareness.
Content creation and community management expertise is needed.
Data Analyst (Digital Marketing & Broadband) Analyze digital marketing data to identify trends, measure campaign performance, and provide actionable insights to improve broadband advertising effectiveness.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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